Hey There, I'm Melanie Michaud!

Here's a bit about My Journey as the Founder & CEO of Thread + Seed

I walked away from a 9–5 with no money and no clear plan—just a belief in what I was building. I started with pop-ups, learning firsthand how to create a client experience that drew people in and kept them coming back. That foundation led me to open my first brick-and-mortar store, where I continued to refine how experience and connection drive traffic and sales in a way that feels natural, not forced.

But when the pandemic hit, everything shifted. I found myself running a business that still depended entirely on me—without the profit, structure, or lifestyle I had envisioned. It became clear that something had to change. I made the decision to rebuild from within—developing systems, refining my approach, and implementing the strategic moves that would ultimately scale my business beyond me. That shift changed everything, and it’s what led to the framework and training I teach today—helping others turn what they love into something that not only works, but truly supports the life they want to live.

FREE DOWNLOAD

The 3 Moves I Made that Changed Everything

Ready to learn the three moves that changed everything in my retail business? Download this free guide to discover the exact strategies you can implement today to increase revenue and drive profit—strategies that generated over $550K in additional sales in under a year.